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This Thursday, June 6, we attended the III Mobile Marketing Brazil Forum—an intense day of exclusive content for professionals who work with mobile marketing, in an event held for the third consecutive year.
The event, promoted by RankMyApp, had the support of a curatorship with expertise in the topic—one of the most talked-about subjects today—and was guided by specialists from the mobile market: Google, Facebook, Twitter, among others.
The digital marketing company RankMyApp focuses on innovation and quality in the digital market, data-driven, combining strengths to make it easier to develop strategies and visibility for your brand.
About the event
Practices shaped by Mobile Marketing
Given the different actions that can be carried out on a platform, executing tasks that change a company’s reality is essential for progress—bringing good results through:
- Actionable metrics;
- Objectivity;
- User research;
- Building results based on data, eliminating any “guesswork”;
In this way, it’s possible to transform the organization’s future with updates and experiences created through customer relationships—topics that were addressed during the event.
Customer relationship
We learned the importance of creating a relationship cycle with the customer—something that goes far beyond selling a product or updating an app or desktop. It’s about proximity and contact, achieved as we educate the user and meet their needs.
In addition, solving problems quickly, paying attention to feedback, or investing in exclusive promotions helps this relationship. Other plans and strategies were also mentioned during the event, such as mobile fraud, current market challenges, and traffic analysis methods.
The mobile marketing market is expanding rapidly, and different studies point to the growing demand these systems carry. The III Mobile Marketing Brazil Forum shared lessons on what to do—and what not to do.