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Have you ever stopped to think what life would be like without a smartphone?

These days it’s almost impossible to live without one. This little device that fits in your pocket has so many uses: beyond basic calling, you can download apps and solve almost any “headache” without leaving home.

We can pay bills, access university platforms, buy plane tickets, book hotels, read news sites, chat in real time with friends and family who are far away, and keep up with what interests us.

All of that—and much more—thanks to this small computer we carry around every day.

With so many possibilities, imagine what a company or brand that builds on the web can do by taking advantage of such an intimate connection between the user and their phone… starting to interact with this audience through push notifications is a natural next step.

So what are push notifications?

Push notifications are messages sent by a website or app to a user’s smartphone or browser. They are notes people can click, which take them to complete a specific action guided by whoever created the notification.

It works like this: you’re using some app and, when you close it, a message immediately appears—for example, a hotel chain offering discounts on daily rates for a certain time of year—or an ad from an app suggesting you click to learn more.

That’s how push notifications work in apps: they aim to stimulate engagement through a direct channel between the app and the user, offering relevant content.

Some characteristics help this interaction, like the app icon identifying the message owner and the message title. It’s important to communicate what you want in just a few words. Short messages—up to 160 characters—tend to attract more interest.

Push notifications are often more likely to be seen than email marketing, for example, because they are practical. After all, users don’t need to open a platform to see what’s new: messages “pop” onto the phone screen.

How to use push notifications

Many industries can benefit from push notifications—as long as they have an interesting app or a responsive website.

If you have an online store, for example, you can send promotions to customers or remind them that a purchase wasn’t completed. If you have a blog, you can create a notification and invite readers to subscribe to receive updates and news from your page.

The success of your push notifications will depend mainly on the strategy you adopt to grow your app or website. After all, there’s a good chance the user won’t read or open your message, even if it’s right in front of them.

Not being invasive should be part of your plan. To avoid bothering users, send topics that truly interest them and are useful.

Many people, already used to uninteresting messages that arrive on their phones, ignore notifications or disable them completely.

For better engagement with your potential customer, be interesting, be cautious, and only promise what you can deliver.

If you have a business and want to promote it on websites and distribute it through a mobile app, don’t waste time: your company has a lot to gain from a well‑built app. With push notifications, you can retain customers and deliver important information in real time.

The best part is you don’t have to get your hands dirty to build push notifications, nor spend money setting up a company for it. There’s efficiency and practicality in producing an app in an on‑demand model, like those built by X-Apps.

That saves you time, money, and energy so you can focus on better business strategy.

Want an agile solution for your project? Get in touch and discover the competitive advantages we offer so your company can fully embrace technological innovation.