Riders - An App That Has Come to Revolutionize
Riders by BMW Motorrad Brasil: the app that brings the brand's event experience into the rider's everyday life, with on-road and off-road routes to ride as a group.
From the offline event to the Riders app
BMW Motorrad Days Brasil brings together motorcycles, music, friendship and fun in an immersive experience for fans of the brand. BMW Motorrad Brasil's question was how to keep that connection alive all year long. The answer was Riders, the app X-Apps built so riders stay connected to events, off-road courses, sport routes and fellow adventurers.
The journey starts with the first tap
Riders by BMW Motorrad Brasil welcomes riders with a short tutorial. The first message already shows what the app is for: planning routes made for motorcycles, with curves and points of interest. Those who already know the app can skip the tutorial and go straight in, in the #MakeLifeARide spirit.
Routes to ride as a group
In the Routes tab, riders find rides in a list or on the map, with filters. Each route shows date, type (on-road, off-road or mixed), distance, difficulty level, participants and open spots, with buttons to view the route, join, save and share.
What BMW says about the project
"Not just the deadline, but understanding exactly what we wanted to convey. The moment we handed over the briefing, the X-Apps team was spot on. They brought us a solution and followed the guide 100%."
Gabriela, Head of Marketing at BMW
"The partnership with X-Apps made the motorcycle interact with the phone, and also mirrored routes for group rides."
Sérgio Fossa, BMW Motorrad Engineer
Want an app that extends your brand experience? Talk to X-Apps.