Riders - An App That Has Come to Revolutionize
Riders by BMW Motorrad Brasil: the app that brings the brand's event experience into the rider's everyday life, with routes, groups and gamification.
From the offline event to the Riders app
BMW Motorrad Days Brasil brings together motorcycles, music, friendship and fun in an immersive experience for fans of the brand. BMW Motorrad Brasil's question was how to keep that connection alive all year long. The answer was Riders, the app X-Apps built so riders stay connected to events, off-road courses, sport routes and fellow adventurers.
An app and a road every second
Riders by BMW Motorrad Brasil creates unique experiences for people who live on two wheels: routes to explore, groups to ride with, events and brand news in real time. Everything a BMW rider needs to create their own stories, in the #MakeLifeARide spirit.
Gamification that turns usage into loyalty
Every interaction in the app earns points, and healthy competition between riders becomes engagement with the brand. It is the immediate reward for effort, the kind of recognition that makes users come back and take part.
What BMW says about the project
"Not just the deadline, but understanding exactly what we wanted to convey. The moment we handed over the briefing, the X-Apps team was spot on. They brought us a solution and followed the guide 100%."
Gabriela, Head of Marketing at BMW
"The partnership with X-Apps made the motorcycle interact with the phone, and also mirrored routes for group rides."
Sérgio Fossa, BMW Motorrad Engineer
Want an app that extends your brand experience? Talk to X-Apps.